We’ve all heard that we need to master and perfect our elevator pitch but really what even is that and how do you even go about developing it?
Every now and then life hands you an opportunity to network and present yourself to someone who could potentially change your life or business. What happens if you only have a minute with said person? How do you ensure that you make a lasting impression and give them all the information they would need to make an informed decision on whether or not you’re someone they would be interested in working with?
That’s where the elevator pitch comes in. Whether you are pitching your business, and idea at work or a project you want to embark on you need to have an elevator pitch ready.
The elevator pitch applies to EVERYONE whether you’re in corporate or you’re a creative or anything in between.
What is The Elevator Pitch?
The term is used to describe a brief speech that outlines an idea for a product, service or project. The name comes from the notion that the speech should be delivered in the short time period of an elevator ride, usually 20-60 seconds.
I believe that an elevator pitch should come naturally to you. It is definitely something that should be refined but it is based on your values and beliefs. If you truly understand why you do what you do and how you get it done then the pitch should be easy enough.
There is a quote by Albert Einstein that I love:
If you can’t explain it simply, you don’t understand it well enough. – Albert Einstein
You should be able to explain what you do or your pitch simply enough that anyone can understand it and that is one of the things to consider in your elevator pitch as you have limited time to present yourself.
Some key things to consider when developing your elevator pitch include:
- What problem are you trying to solve? Have a problem statement.
- How are you solving the above?
- What makes you/your product/your brand different?
- Who is your target market?
- What is going to make you succeed?
- What are the core values of your business/product/brand? What do you believe in? Try describing your values using three words.
- What is your competition doing?
When developing your elevator pitch don’t be too rehearsed. You should have enough knowledge in what you are doing that you should be able to speak from the heart. Now I don’t mean you should get emotional but people relate to passion and real life not a speech that’s been written and rehearsed to death. So find the balance between being professional and being human and not a robot.
“The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over”
– Seth Godin
When delivering your elevator pitch also consider WHO you’re pitching to. As The Office Edit, my pitch to my reader cannot be the same as my pitch to a brand I want to collaborate with or even a potential investor. This goes back to the notion that your speech cannot be over rehearsed as it must relate to the person you are talking to as well as the context you are meeting in.
If you haven’t started developing your elevator pitch, now is the time to start