Cosmo Hustle 2018: The Influencer Edition

Cosmo Hustle 2018: The Influencer Edition

I attended the Cosmo Hustle event and this year it was all about how to be successful as an influencer to celebrate their March Influencer Issue.

I’ve been attending Cosmo Hustle events since they started (see here for last years recap) and I’ve always left with so much insight into what different women in different careers have gone through to get to where they are which is very motivational as well as getting tips and tricks to apply in my life. Needless to say it’s also a great networking opportunity, I got to meet some of my favorite South African insta stars. This year the panel had Aisha Baker founder of BakedOnline, Kefilwe Mabote luxury lifestyle influencer and Sbahle Mpisane fitness influencer.

The Panel Session with Kefilwe Mabote, Aisha Baker, Sbahle Mpisane and Cosmo Editor Holly Meadows 

These were some of the learnings from the 2018 Cosmo Hustle:

From Boschendal Wines Marketing Manager

How brands Select Influencers to Partner with

  • You need to resonate with the brands values
  • Have a clear voice and brand
  • Be authentic 
  • Have a quality audience
From Aisha Baker, Founder of Baked Online

Landing your first gig

  • Network like a pro
  • Go to events
  • Contact the brand manager
  • Post and send follow-up stats
  • Be okay with rejection
  • DM brands for media accreditation

Planning your content

  • Stay organised. Use an app like Google Calendar
  • Schedule content per platform
  • Plan but keep organic content

I can’t wait for the next Cosmo Hustle.

Keep scrolling for images from the event

The Cosmo Hustle setup


The amazing goodie bag from Cosmo


It was definitely the largest Cosmo Hustle yet!

Myself and Kim from An Ode to Style

Shot with Mpelegeng in the amazing photobooth with a bomb flower wall

*images courtesy of Cosmopolitan SA Facebook


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