All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
– Tom Peters
When you start working you hear a lot about building your brand. The thing with building your brand is that it is immeasurable and if you’re like me and are process driven you want to know:
Input-> Process -> Output
But the way I see it there’s no sure formula to this but there are ways to work towards it.
Anyway, I figured I’d share what my personal learnings have been on my journey of building my brand. I’ve also added links to articles I’ve found interesting on the subject.
So let’s define what your brand means.
If you’re going to build your brand you need to understand what that means. Think of yourself as a product you have to offer.
Who do you want to buy into you?
What will make someone buy you over another? What are you offering?
What do you want others to think of when they think of you?
These are just some of the things you would consider if you were selling a product. And even though you don’t think of it it’s the same way we perceive other people.
When you meet someone you already know if you’re buying into them, you know what makes them stand out over others and you can associate them with certain characteristics, emotions or qualities.
Your brand is what people say about you when you are not in the room.
– Jeff Bezos
Now that we know what branding is we can talk about how to define your own.
The first thing you need to remember is that this can take years to build and just mere seconds to break.
I don’t believe you can control all aspects of how people perceive you but it’s important to control what you can as much as you can. Things like your attitude, the way you present yourself, building relationships. All these are things that can directly affect your brand and are in your control, not to say it’s easy to control them but you can.
Think about how you want to be perceived and why you would want to be ‘bought’ and constantly work on delivering that, in your work, in your interactions socially and formally, in the decisions you make.
Live and breathe that, immerse yourself in what it means (not in a weird life consuming way) and without a doubt you’ll be well on your way to building your personal brand.
I’m obviously no pro at this but that’s my plan anyway.
You too are a brand. Whether you know it or not. Whether you like it or not.
– Marc Eckō
As promised here are a few articles I read on branding that you might find interesting:
Comment below and share what you’ve learnt or any advice on building your brand.